Who Comes to the Boston Ski & Snowboard Expo?

KEY EXPO FACTS:

BEWI's Projected 2012 Ski & Snowboard Expo Attendance :45,000

BEWI's 2011 Ski & Snowboard Expo Attendance :45,000


Facts about BEWI's Expo Attendees:

  • Ski or Snowboarding days during the past season
    • Over 25: 37%
    • 15-25: 24%
    • 7-14: 30%
    • less than 7: 8%
  • Winter Activities enjoyed
    • Snowboard: 31%
    • Alpine: 38%
    • Back Country: 10%
    • Snowshoe: 11%
    • Cross Country: 8%
    • Telemark: 2%
  • Participate where?
    • New Hampshire: 37%
    • Vermont: 31%
    • Local: 15%
    • Maine: 10%
    • Western US: 4%
    • Eastern Canada: 1%
    • Western Canada: 1%
    • International: 1%
  • 34% planned to purchase equipment
  • 9% planned to purchase passes/tickets
  • 18% planned to gather information
  • 14% came for the free tickets
  • 26% came for the entertainment & activities

    Attendee Demographics:
    • Male-62%  Female- 38%
    • Married-29%  Single-61% Partner-10%
    • Household income:         
      30% earn over $110,000
      31% earn $60,000-$109,000         
      18% earn $35,000-$59,000
    • Children:
      70%-no children
      27%-1-3
      3%-4 or more
    • Age: Under 18 - 10%
               18-24 - 22%
               25-34 - 33%
               35-44 - 12%
               45-54 - 15%
               55 and older-8%
    • Education: Attending High School/College-27%
                          High School Graduate/GED-5%
                          College Graduate-44%
                          Graduate/Professional Degree-23%