Who Comes to the Denver Ski & Snowboard Expo?

KEY EXPO FACTS:

BEWI's Projected 2012 Ski & Snowboard Expo Attendance :28,000

BEWI's 2011 Ski & Snowboard Expo Attendance :28,000


Facts about BEWI's Expo Attendees:

  • Ski or Snowboarding days during the past season:
    Over 25: 42%
    15-25: 25%
    7-14: 25%
    less than 7: 8%

  • Winter Activities enjoyed:
    Alpine: 32%
    Snowboard: 27%
    Back Country: 14%
    Snowshoe: 15%
    Cross Country: 8%
    Telemark: 4%

  • Participate where?
    Colorado: 96%
    Utah: 1%
    Other US: 1%
    Canada & International: 1%

  • 31% planned to purchase equipment
  • 16% planned to purchase passes/tickets
  • 16% planned to gather information
  • 11% came for the free tickets
  • 26% came for the entertainment & activities

    Attendee Demographics:
    • Male-61% Female- 39%
    • Married-39% Single-52%
    • Household income:
      27% earn over $110,000
      32% earn $60,000-$109,000
      19% earn $35,000-$59,000
    • Children:
      63%-no children
      33%-1-3
      4%-4 or more
    • Age: Under 18 - 6%
      18-24 - 16%
      25-34 - 32%
      35-44 - 20%
      45-54 - 16%
      55 and older-9%
    • Education: Attending High School/College-27%
      High School Graduate/GED-5%
      College Graduate-43%
      Graduate/Professional Degree-25%

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